The Persuaders: The hidden industry that wants to change your mind par James Garvey ont été vendues pour EUR 3,79 chaque exemplaire. Le livre publié par Icon Books Ltd. Il contient 309 pages et classé dans le genre genre. Ce livre a une bonne réponse du lecteur, il a la cote 5 des lecteurs 754. Inscrivez-vous maintenant pour accéder à des milliers de livres disponibles pour téléchargement gratuit. L'inscription était gratuite.

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James Garvey The Persuaders: The hidden industry that wants to change your mind pdf download - Every day, many people will try to change your mind, but they won’t reason with you. Instead, you’ll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It’s a profound shift in the way we interact with one another.

Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders.

How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?
Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.

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